In the previous decade, digital technology has advanced dramatically. Customers prefer to shop online rather than at physical stores. It is considerably more convenient, pleasant, and cost effective for them.
In this increasingly competitive world, it is critical for businesses to provide their customers with a positive purchasing experience. It is pointless if a large number of customers visit your website but do not purchase anything. To improve e-commerce conversion rates, every step must be scrutinized, from the landing page to the checkout process. You should optimize your website right now to increase conversion rates, because conversion rates help increase your revenues. Here are some tips for increasing e-commerce conversions.
Let’s discuss some important eCommerce Website Development and Design Tips to boost your website’s usability.
Why is your online store not converting?
eCommerce Website Design Tips, that increase your conversion rates
It's one of the most effective techniques to boost your conversion rate.
Make sure your customer service professionals or live chat agents are proactive. Ensure that they do not keep clients waiting for an extended period of time, or they will become bored, irritated, or just lose interest in making the transaction.
Customers are sometimes hesitant to strike up a discussion. In such circumstances, they must study the customer's behaviour on the website and initiate a dialogue to make them feel at ease, gradually leading them to make their purchase.
According to the same study, free returns and exchanges are the second-most important factor driving online purchases. Offering this perk may incur additional financial costs, but it will do wonders for fostering trust and customer loyalty.
Customers depart the basket for a variety of reasons, including unexpected costs, a lower pricing on another site, requiring a mandatory sign up, a cumbersome checkout procedure, expensive delivery, a lack of payment choices, a lack of a return policy, and security concerns.
The solution to this problem is to send clients shopping cart recovery emails. Emails sent within three hours of cart abandonment receive a 40% open rate and a 20% click-through rate. At least 10.7% of those who get the email return to make a purchase.
Not everyone has computer or laptop, so its important that your website should be responsive and mobile friendly.
When customer reviews are shown on a website, online sales increase by 18%. You should encourage your visitors to leave feedback. You may also include their photos with the review. This undoubtedly increases conversion and promotes client trust.
You must be creative here by including suggestions for additional products or services based on the previous purchase. 80% of customers agree with the recommendations and would visit your site again to look at other products and services. They may also make additional purchases as a result of the recommendations.
The same is true for your eCommerce store:
Back? Did you notice the number two reason for cart abandonment?
The site in question demanded that they create an account with the corporation, while ideally, every single person who makes a purchase from your website will wish to do business with your firm again in the future, this is simply not going to happen.
Some may want to make a single transaction and be on their way; others may be purchasing a gift for a friend and have no interest in your products; and still others may simply not want to receive another newsletter in their inbox on a weekly basis.
Of course, this doesn't mean you have to cater to all of them; not only will you spread yourself too thin, but there's a strong probability that many—if not most—of these options will be ignored in the first place.
That being said, you should definitely figure out whatever ways your target clients prefer and make sure to offer them with no strings attached. Not taking a less popular or acceptable alternative may not result in a large number of lost sales, but not allowing PayPal or Apple Pay, by today's standards, will.
Different colors may evoke different feelings, emotions, and behaviors in individuals; thus, if you want your eCommerce site to convert, you must capitalize on those color inspirations.
If you want customers to buy something, for example, make the purchase button stand out with a bold color like red. According to color psychology, red evokes sentiments of excitement and passion, which are motivators for spending, and studies suggest that making a button red can improve conversions by 34%.
The easier you make it for your customers to navigate your categories and pages, the easier it will be for them to find what they're looking for—and the easier it will be for them to make a purchase.
Best eCommerce Website Design Company in India - FODUU
Designing an eCommerce website can be difficult, but now that you've learned the top web design tips for eCommerce, you'll have everything you need to create a site that not only looks great, but converts like crazy.
So, what are you holding out for? Use these suggestions to give your online store the face lift it deserves. We at FODUU have a team of experienced eCommerce Website Developers in India, who build effective eCommerce websites according to your needs. Contact us for static website design, dynamic website design, etc., at affordable rates.
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