eCommerce Website Design Tips to Help Increase Store Conversion Rates

​In the previous decade, digital technology has advanced dramatically. Customers prefer to shop online rather than at physical stores. It is considerably more convenient, pleasant, and cost effective for them.

In this increasingly competitive world, it is critical for businesses to provide their customers with a positive purchasing experience. It is pointless if a large number of customers visit your website but do not purchase anything. To improve e-commerce conversion rates, every step must be scrutinized, from the landing page to the checkout process. You should optimize your website right now to increase conversion rates, because conversion rates help increase your revenues. Here are some tips for increasing e-commerce conversions.

Let’s discuss some important eCommerce Website Development and Design Tips to boost your website’s usability.

Why is your online store not converting?​

• You lack a clearly defined customer persona.
• Your store provides an unfavorable first impression.
• Your website's loading times are too long.
• Your pages are not mobile-friendly.
• Your product photos are too blurry.
• You don't have compelling copy.
• Your prospects do not have faith in you.
• The checkout procedure is inconvenient.

eCommerce Website Design Tips, that increase your conversion rates

• Offer live chat customer service

Customers are frequently perplexed by different products and services and have several queries that must be answered immediately. They want accurate and timely responses. Add live chat help to your e-commerce site. It will make customers happy while also improving your brand's image and trust. Customers prefer to purchase from websites that provide this functionality.

It's one of the most effective techniques to boost your conversion rate.

Make sure your customer service professionals or live chat agents are proactive. Ensure that they do not keep clients waiting for an extended period of time, or they will become bored, irritated, or just lose interest in making the transaction.

Customers are sometimes hesitant to strike up a discussion. In such circumstances, they must study the customer's behaviour on the website and initiate a dialogue to make them feel at ease, gradually leading them to make their purchase.

• Free shipping and returns add value

According to a survey, 77% of individuals consider free shipping to be the most significant feature of online purchasing. Free shipping is not just appreciated; it has become an industry standard, so you should carefully consider including it as part of your offer.

According to the same study, free returns and exchanges are the second-most important factor driving online purchases. Offering this perk may incur additional financial costs, but it will do wonders for fostering trust and customer loyalty.

• Send emails to abandoned carts

According to statistics, the global cart abandonment rate in 2018 was 75.52%. Every engaged customer is not a sure thing. Cart abandonment is difficult to reduce; thus, you must understand why they did it.

Customers depart the basket for a variety of reasons, including unexpected costs, a lower pricing on another site, requiring a mandatory sign up, a cumbersome checkout procedure, expensive delivery, a lack of payment choices, a lack of a return policy, and security concerns.

The solution to this problem is to send clients shopping cart recovery emails. Emails sent within three hours of cart abandonment receive a 40% open rate and a 20% click-through rate. At least 10.7% of those who get the email return to make a purchase.

• Make your website mobile-friendly

Customers spend the majority of their time on mobile devices. Mobile devices accounted for more than one-third of retail purchases in 2018. Your eCommerce business should deliver a wonderful mobile experience to clients; therefore, you must optimize your eCommerce store for mobile devices to enhance conversion rates.

Not everyone has computer or laptop, so its important that your website should be responsive and mobile friendly.

• Make use of high-quality photographs and videos

Because clients cannot touch, feel, or try on the product, it is best to offer thorough photographs or videos of the product or services so that they know what they are getting. It improves product visualization, which leads to an increase in conversion rates.

• Showcase customer feedback

Make a point of including consumer reviews of your products on your website. According to one study, approximately 61% of shoppers read reviews before making a purchase.

When customer reviews are shown on a website, online sales increase by 18%. You should encourage your visitors to leave feedback. You may also include their photos with the review. This undoubtedly increases conversion and promotes client trust.

• Send out unique email receipts

The standard and expected practice these days is to send the invoice to the customer via email.
You must be creative here by including suggestions for additional products or services based on the previous purchase. 80% of customers agree with the recommendations and would visit your site again to look at other products and services. They may also make additional purchases as a result of the recommendations.

• Make navigation clear and straightforward

If you stepped into a physical retail business and saw its wares scattered about indiscriminately, you would almost certainly turn around and leave.

The same is true for your eCommerce store:

1. If your visitors can't locate what they're looking for with the click of a button, they'll leave and go to a competitor's site virtually immediately.
2. Visitors may simply get to the intermediary product category page they're searching for by using the navigation bar at the top of the screen. They will then be able to delve deeper into the exact products available under each respective category.

 

• Allow guests to check out

Scroll back up and take another look at the chart.
Back? Did you notice the number two reason for cart abandonment?

The site in question demanded that they create an account with the corporation, while ideally, every single person who makes a purchase from your website will wish to do business with your firm again in the future, this is simply not going to happen.

Some may want to make a single transaction and be on their way; others may be purchasing a gift for a friend and have no interest in your products; and still others may simply not want to receive another newsletter in their inbox on a weekly basis.

• Provide a variety of payment and delivery choices

Nowadays, especially in the realm of eCommerce, consumers can make payments in a variety of ways.

Of course, this doesn't mean you have to cater to all of them; not only will you spread yourself too thin, but there's a strong probability that many—if not most—of these options will be ignored in the first place.

That being said, you should definitely figure out whatever ways your target clients prefer and make sure to offer them with no strings attached. Not taking a less popular or acceptable alternative may not result in a large number of lost sales, but not allowing PayPal or Apple Pay, by today's standards, will.

• Choosing a soft and sober color for your website

"Well, peach is my favorite color, so... let's make everything peach!" Color is a really powerful tool, and if you understand its psychology, you can use it to your advantage (and drive some serious sales in the process).

Different colors may evoke different feelings, emotions, and behaviors in individuals; thus, if you want your eCommerce site to convert, you must capitalize on those color inspirations.

If you want customers to buy something, for example, make the purchase button stand out with a bold color like red. According to color psychology, red evokes sentiments of excitement and passion, which are motivators for spending, and studies suggest that making a button red can improve conversions by 34%.

• Add features like sorting and filtering

Make your product categories and product pages simple to use. Make it simple for your clients to search for products and filter them by attributes such as color, size, or product category.

The easier you make it for your customers to navigate your categories and pages, the easier it will be for them to find what they're looking for—and the easier it will be for them to make a purchase.

Best eCommerce Website Design Company in India - FODUU

Designing an eCommerce website can be difficult, but now that you've learned the top web design tips for eCommerce, you'll have everything you need to create a site that not only looks great, but converts like crazy.

So, what are you holding out for? Use these suggestions to give your online store the face lift it deserves. We at FODUU have a team of experienced eCommerce Website Developers in India, who build effective eCommerce websites according to your needs. Contact us for static website design, dynamic website design, etc., at affordable rates.

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